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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Erik Irawan Suganda; N...

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RELATIONSHIP STRATEGY AND VALUE CREATION: A Theoretical Framework to Improve …

Erik Irawan Suganda; Nandan Limakrisna; Hari Muharam

The purpose of this study is to find ways to improve performance marketing in construction service companies class B (medium) in West Java Province through relationship strategy, value creation, and competitive advantage. The method used is an explanatory and descriptive survey. Based on a review of several pieces of literature and previous research, it can be concluded that value creation is m…

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