This research is motivated by changes in the cement market in Indonesia along with the addition of several new cement brands that are competitors for the incumbent cement brands that have existed for a long time. Per capita cement consumption in Indonesia is still low compared to three ASEAN countries such as Malaysia, Vietnam and Thailand. Besides, there is a decrease in Top Brand Image betwee…
An increasingly competitive business environment encourages high levels of competition and has a strong impact on marketing performance. Marketing performance plays an important role in business growth. Studies on marketing performance have been carried out by a number of researchers involving various variables including logistical support and the competitive advantage of a company. The logisti…