Gaya APA
Belch, , G, E., Belch, M, A. (2007).
Advertising and promotion : an integrated marketing communications perspective seventh edition (seventh edition).
Boston:
McGraw-Hill Co. Inc..
Gaya MLA
Belch, , George, E.., Belch, Michael, A..
"Advertising and promotion : an integrated marketing communications perspective seventh edition".
seventh edition
Boston:
McGraw-Hill Co. Inc.,
2007.
MM.