APA Style

Belch, G, E. (2012). Advertising And Promotion : An Integrated Marketing Comunications Prspective GLOBAL EDITION (GLOBAL ed). America: McGraw-Hill Co. Inc..

MLA Style

Belch, George, E.. "Advertising And Promotion : An Integrated Marketing Comunications Prspective GLOBAL EDITION". GLOBAL ed America: McGraw-Hill Co. Inc., 2012. MM.