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Obtaining customer satisfaction by managing customer expectation, customer perceived quality and perceived value

There is a need in the community which is realized by volunteering the community to pay some costs to get the quality education offered, also supported by government regulations that encourage the existence of international schools in each region, as well as the influence of globalization. The existence of these international standard schools using Cambridge or International Baccalaureate curriculum has brought big changes in managing schools as an educational institution. Education management is a necessity for schools today to be able to manage schools that focus on customer desires and satisfaction, without overriding the main values in education. Therefore, Structural Equation Modelling (SEM) is employed to spot the arena of this study; Customer Expectation and Customer Perceived Quality mediated by Customer Perceived Value will affect customer satisfaction. The model is expected to provide the model for education institutions how to manage customer satisfaction in-line with delivering quality education

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Informasi Detail
Judul Seri
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No. Panggil
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Penerbit
Canada : Uncertain Supply Chain Management.,
Deskripsi Fisik
p 481–488
Bahasa
English
ISBN/ISSN
22916830
Klasifikasi
NONE
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
Volume: 9 Issue: 2
Subjek
Customer Satisfaction
Customer expectation
Customer perceived quality
Customer perceived value
Quality education
Info Detail Spesifik
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Pernyataan Tanggungjawab
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