Jurnal Internasional S3 MP

The role of social media, service quality and public relation on organization image

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A good Organizational Image is already known as the important factor in developing higher educa-tion organization. This research investigated the effect of marketing variables, namely Service Quality, Social Media and Public Relation, toward the Organizational Image. This research was conducted at private universities located in South Tangerang City, Indonesia. The sample of this research were 715 students taken in proportional random sampling from 8 private universities. The method of data collecting from each variable used the questionnaires, and data analysis used the Path Analysis Technique which was calculated by Smart PLS-SEM program. The research findings derived conclusions that (1) Service Quality, Social Media and Public Relation have significant effect on Organizational Image, and (2) The Social Media and Service Quality have significant effect on Public Relation. Based on those findings we recommend that improving the Organizational Image should be prioritized through strengthening the Service Quality, Social Media and Public Relation activities.

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Доступность

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Detail Information

Название серии

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Номер вызова

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Издатель

Canada : International Journal of Data and Network Science., 2023

Сопоставление

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Язык

English

ISBN/ISSN

2561-8156

Классификация

NONE

Content Type

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Media Type

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Carrier Type

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Редакция

7 (2023)

Тема(ы)

Service Quality
Public Relation
Organizational Image
Social Media

Специфические детали информации

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Заявление об ответственности

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Other version/related

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