Building A Customer Loyalty Through Service Quality Mediated by Customer Satisfaction

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Building A Customer Loyalty Through Service Quality Mediated by Customer Satisfaction

Rosa Lesmana; Hamdy Hady; Hari Muharam - Nama Orang;

The aims of this research is to determine the effect of service quality on customer loyalty mediated bycustomer satisfaction in tourism visited KepulauanSeribu, Jakarta. Research type is quantitative using SEM the factor analysis method, and the tools used SPSS and Amos 23. The object of analysis istourist who were visited KepulauanSeribu, Jakarta. The research design is single cross sectional, a sample size of 150 respondents.The results indicate an positive significant direct effect of service quality on customer satisfaction, customer satisfaction has significant direct effect on customer loyalty, there is no positive and significant direct effect of service quality on customer loyalty. Customer satisfaction has full mediated between service quality and customer loyalty

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Judul Seri: -
No. Panggil: -
Penerbit: : American Journal of Humanities and Social Sciences Research., 2021
Deskripsi Fisik: -
Bahasa: English
ISBN/ISSN: -
Klasifikasi: NONE
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Customer Satisfaction
Service Quality
Customer Loyalty
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