Jurnal Internasional S3 IM

DETERMINANTS OF PURCHASE DECISION THROUGH CONSUMER TRUST IN SELECTING TOPICAL HALAL COSMETIC PRODUCTS

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Consumer behavior in purchasing halal cosmetics is still an interesting topic to continue researching because behavior is dynamic. The purpose of this study was to find out what factors influence consumer decisions in buying halal topical cosmetics with consumer trust as an intervening variable. Data collection used primary data with research instruments in the form of questionnaires which were distributed to 524 female students at three Islamic-based tertiary institutions in the city of Bogor, namely the Tazkia Islamic Institute, Djuanda University and Ibn Khaldun University. The type of research is descriptive and verification. The data analysis technique uses Listrel SEM. The results of the study reveal that consumer trust can be a mediating variable between religiosity, the role of halal labels and product quality on purchasing decisions.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: International Journal of Economy, Education, and Entrepreneurship., 2023

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Religiosity
Role of the Halal Label
Product Quality
Consumer Trust
Purchasing Decisions

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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