Gaya APA

Sicillia, M, /, 0. (2026). Pemanfaatan Artificial Intelligence (AI) Dalam Personalized Marketing Below The Line: AI Usefulness, Consumer Trust, Peceived Risk, Consumer Knowledge, dan Purchase Intention di Provinsi Daerah Khusus Jakarta . Bogor: SPS Unpak.

Gaya MLA

Sicillia, Mita, /, 073219037. "Pemanfaatan Artificial Intelligence (AI) Dalam Personalized Marketing Below The Line: AI Usefulness, Consumer Trust, Peceived Risk, Consumer Knowledge, dan Purchase Intention di Provinsi Daerah Khusus Jakarta". Bogor: SPS Unpak, 2026. Disertasi IM.