Gaya APA

Mullins, J, W., C., W, J, O. (2010). Marketing Management: a strategic decision-making approach eighth edition (eighth edition). New York: McGraw-Hill Education.

Gaya MLA

Mullins, John, W.., C., Walker, Jr.,, Orville. "Marketing Management: a strategic decision-making approach eighth edition". eighth edition New York: McGraw-Hill Education, 2010. MM.