This research explores the influence of organizational climate, transformational leadership, and job satisfaction on employee engagement among lecturers in accredited private universities in Palembang. Conducted over 18 months from September 2021 to July 2023, involving 1,857 permanent faculty members across 11 universities. The study employs a correlational research design with path analysis t…
This study aims to produce strategies and ways to increase the Engagement of Permanent Teachers of Madrasah Ibtidaiyah in West Jakarta by strengthening the variables of Organizational Climate, Servant Leadership, and Self-Efficacy as exogenous variables and job satisfaction variables as intervening variables. Samples selected based on the Slovin formula from a population of 236 resulted in a to…
Introduction: This study aims to examine the effect of the Customer Engagement dimension on Marketing Performance using the SEM model, as well as provide information in the form of analysis results that can be used by private banking companies to improve marketing team performance through customer engagement. Method: This research is quantitative research with the help of Lisrel software. The d…
This research was conducted to determine the effect of CRM capabilities, corporate image and pricing strategy on customer engagement and their impact on the marketing performance of national private commercial banks in DKI Jakarta simultaneously. This study aims to analyse the factors that influence the marketing performance of national private commercial banks in Jabodetabek. The type f re…