An increasingly competitive business environment encourages high levels of competition and has a strong impact on marketing performance. Marketing performance plays an important role in business growth. Studies on marketing performance have been carried out by a number of researchers involving various variables including logistical support and the competitive advantage of a company. The logisti…
The purpose of this study is to find ways to improve performance marketing in construction service companies class B (medium) in West Java Province through relationship strategy, value creation, and competitive advantage. The method used is an explanatory and descriptive survey. Based on a review of several pieces of literature and previous research, it can be concluded that value creation is m…
This study aims to find an effort to increase Commitment to the Profession through Organizational Climate, Personality, and Job Satisfaction. The population in this study is permanent lecturers who have the position of functional lecturer at 5 private universities in South Tangerang City with a total of 379 lecturers. The sampling technique used proportional random sampling with the Slovin form…
The purpose of this study is to find an effort to increase organizational citizenship behavior of Generation X and Generation Y employees through the identification of the influence of servant leadership and work motivation. This research was conducted on Generation X employees are Governmental Officers aged 44 - 55 years and Generation Y employees are Governmental Officers aged 23 - 43 years a…
The purpose of this study is to find an effort to increase organizational citizenship behavior of Generation Y employees through the identification of the influence of servant leadership and work motivation. This research was conducted on Generation Y employees are governmental officers aged 23 - 43 years at Bogor Regency. The research sample was 86 persons of generation Y from 3 agencies and 1…
The professional commitment of lecturers at the university level is one of the important factors necessary to produce qualified graduates. Empirical research was conducted to discover factors that significantly influence lecturers’ commitment variables. This study was conducted among 252 lecturers in four private universities located in Bogor, Indonesia. The data were obtained by means of a …