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Ditemukan 2 dari pencarian Anda melalui kata kunci: author=M. Syafrudin Yusuf; Nan...
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Improving Marketing Performance Through Customer Engagement Building
Komentar Bagikan
M. Syafrudin Yusuf; Nandan Limakrisna; Hari Muharam

Introduction: This study aims to examine the effect of the Customer Engagement dimension on Marketing Performance using the SEM model, as well as provide information in the form of analysis results that can be used by private banking companies to improve marketing team performance through customer engagement. Method: This research is quantitative research with the help of Lisrel software. The d…

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cover
Improving Marketing Performance Through Customer Engagement Building
Komentar Bagikan
M. Syafrudin Yusuf; Nandan Limakrisna; Hari Muharam

This research was conducted to determine the effect of CRM capabilities, corporate image and pricing strategy on customer engagement and their impact on the marketing performance of national private commercial banks in DKI Jakarta simultaneously. This study aims to analyse the factors that influence the marketing performance of national private commercial banks in Jabodetabek. The type f re…

Edisi
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ISBN/ISSN
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Deskripsi Fisik
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Judul Seri
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No. Panggil
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