Introduction: This study aims to examine the effect of the Customer Engagement dimension on Marketing Performance using the SEM model, as well as provide information in the form of analysis results that can be used by private banking companies to improve marketing team performance through customer engagement. Method: This research is quantitative research with the help of Lisrel software. The d…
This research was conducted to determine the effect of CRM capabilities, corporate image and pricing strategy on customer engagement and their impact on the marketing performance of national private commercial banks in DKI Jakarta simultaneously. This study aims to analyse the factors that influence the marketing performance of national private commercial banks in Jabodetabek. The type f re…
The aims of this research is to determine the effect of service quality on customer loyalty mediated bycustomer satisfaction in tourism visited KepulauanSeribu, Jakarta. Research type is quantitative using SEM the factor analysis method, and the tools used SPSS and Amos 23. The object of analysis istourist who were visited KepulauanSeribu, Jakarta. The research design is single cross sectiona…
This study aims to determine and analyze the impact of service quality, price and promotion on customer satisfaction of xl Axiata mobile internet among college students in South Tangerang. The type of research used is descriptive survey and explanatory research with verificative method. The population of the study was students from the three universities with a highest number of students in Sou…
Usually there is no attention with regards to student's or parent’s satisfaction especially for public schools. The aim of this study is to examine how parents' satisfaction levels are influenced by their expectations and perception values, so that it can improve the quality of education through improving students or parent’s satisfaction. Research was conducted in Depok Baru 2 Public Ele…