Improving Marketing Performance Through Customer Engagement Building

Introduction: This study aims to examine the effect of the Customer Engagement dimension on Marketing Performance using the SEM model, as well as provide information in the form of analysis results that can be used by private banking companies to improve marketing team performance through customer engagement. Method: This research is quantitative research with the help of Lisrel software. The d…

Effect of Logistic Support on Marketing Performance for Competitive Advantage

An increasingly competitive business environment encourages high levels of competition and has a strong impact on marketing performance. Marketing performance plays an important role in business growth. Studies on marketing performance have been carried out by a number of researchers involving various variables including logistical support and the competitive advantage of a company. The logisti…

RELATIONSHIP STRATEGY AND VALUE CREATION: A Theoretical Framework to Improve …

The purpose of this study is to find ways to improve performance marketing in construction service companies class B (medium) in West Java Province through relationship strategy, value creation, and competitive advantage. The method used is an explanatory and descriptive survey. Based on a review of several pieces of literature and previous research, it can be concluded that value creation is m…

Pengaruh Digital Marketing Dan Variasi Produk Dengan Citra Merek Sebagai Vari…

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

xiv, 148 hlm : ilus ; 29 cm.

Judul Seri

-

No. Panggil

19/SUN/T-MM/2022

Pola hidup Sejajar ( Untuk Produktivitas Maksimal Sumber daya )

Edisi

cet. 1

ISBN/ISSN

978-602-440-013-2

Deskripsi Fisik

xii, 221 hlm : ilus ; 29 cm

Judul Seri

-

No. Panggil

658.5/DAR/p

Education management in managerialist times : Beyond the textual apologists

Edisi

First published

ISBN/ISSN

0-335-21028-7

Deskripsi Fisik

iv, 297 p.: ill

Judul Seri

-

No. Panggil

-

Gadjah Mada International Journal of Business Vol. 24 No. 2

Edisi

Vol. 24 No. 2

ISBN/ISSN

2338-7238

Deskripsi Fisik

127-244 p. ill.

Judul Seri

-

No. Panggil

-

Gadjah Mada International Journal of Business Vol. 23 No. 2

Edisi

Vol. 23 No. 2

ISBN/ISSN

2338-7238

Deskripsi Fisik

pp. 113-214. ill.

Judul Seri

-

No. Panggil

-

Understanding Organizational Culture

Edisi

First published

ISBN/ISSN

0-7619-7005-3

Deskripsi Fisik

iii, 223 p.: ill

Judul Seri

-

No. Panggil

-

ORGANIZATION DEVELOPMENT : Principles, Processes, Performance

Edisi

First edition

ISBN/ISSN

978-1-57675-313-2

Deskripsi Fisik

481 p.: ill

Judul Seri

-

No. Panggil

-