Introduction: This study aims to examine the effect of the Customer Engagement dimension on Marketing Performance using the SEM model, as well as provide information in the form of analysis results that can be used by private banking companies to improve marketing team performance through customer engagement. Method: This research is quantitative research with the help of Lisrel software. The d…
This research was conducted to determine the effect of CRM capabilities, corporate image and pricing strategy on customer engagement and their impact on the marketing performance of national private commercial banks in DKI Jakarta simultaneously. This study aims to analyse the factors that influence the marketing performance of national private commercial banks in Jabodetabek. The type f re…
Every industry always wants to be successful and help improve the welfare of its employees, including the cement industry in Bogor Regency. However, not all companies can continue to thrive because of the different organizational climates. This difference is due to differences in the system or way of managing the company itself so that the levels of Organizational Citizenship Behavior (OCB) and…
This research aims to determine the effect of organizational climate on OCB and employee engagement with job satisfaction as an intervening variable for permanent employees at middle management level of cement industry in Bogor. The research method uses mixed method with questionnaire for quantitative research and Delphi method for qualitative research. The research sample was 183 people from 3…
This study aims to analyze the effect of work-life balance, Compensation, and engagement on the performance of high school teachers in the South Tangerang area. The Collected data by sending questionnaires to 113 high school teachers in the South Tangerang area. This research uses quantitative methods and SmartPLS 3.0 software to evaluate the outer and inner models. This study leads to the conc…
This quantitative research is a continuation of the qualitative research conducted on 205 private high school teachers on how teacher creativity can be influenced and enhanced. The purpose of this quantitative research is to build a model and prove whether ICT literacy, work engagement, and personal knowledge management can influence directly or indirectly incr…
SITOREM or Scientific Identification Theory for Conducting Operations Research on Education Management is a practical optimization technique used for making decisions on action plans in the field of education management considering that management resources are limited. This study aims to determine and organize ways into an action plan so that it becomes an optimal solution to increase teacher …